Retailtainment – The battle against ecommerce

Closeup shot of a jumping woman and man, with colourful shopping bags, concept image, 3D, to represent consumerism within retail.

The office for National Statistics (ONS), defines ecommerce as: “the sale or purchase of goods or services, conducted over computer networks by methods specifically designed for the purpose of receiving or placing of orders”. As we enter into a new year, and the evolution of technology continues to expand, more consumers are shopping online, fuelling…